Startapp Tracking Tokens

Below you can find the tracking tokens for Startapp hopefully this helps tracking software as needed, any questions in the comments and we will do our best.

# Token Name Token Description
1 bid_cost Cost (CPC) of your bid
2 bid_type Campaign payment model
3 campaign_id Unique ID of the campaign
4 startapp_country Country of the visitor
5 creative_id Unique ID of the creative
6 creative_name Creative name
7 startapp_advertising_id Google advertising ID of the visitor
8 startapp_app_id Unique ID of the app
9 startapp_click_id_placeholder Unique ID of the click/impression
10 startapp_connection_type Connection type
11 startapp_device_brand Device brand of the visitor
12 startapp_device_model Device model of the visitor
13 startapp_device_type Device type (mobile or tablet) of the visitor
14 startapp_isp_name ISP/Carrier of the visitor
15 startapp_os_version Operating system version of the visitor
16 startapp_pub_id Unique ID of the publisher app
17 startapp_publisher_category Publisher category
18 user_id Android ID or IDFA of the visitor

StartApp Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes:

Do not use encapsulators around StartApp tokens (e.g. {token} or (token) etc.).

They should look like this: ““.


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